Revenue Infrastructure
The Foundation That Makes Everything Else Work
Your CRM is the operating system for revenue. Bad data, no routing, no attribution - and every other channel suffers. We build the plumbing so your GTM actually works.
Get StartedHow Infrastructure Feeds the System
Every spoke strengthens the others. Here's how this service connects.
Scoring models and property schemas built from ICP research
Lead routing, scoring, and contact data power sequences
Attribution data shows which ads drive pipeline
Single source of truth for data, routing, and reporting
Infrastructure isn't sexy, but everything breaks without it.
Bad data leads to bad decisions
Incomplete records, duplicates, and no validation means your pipeline metrics are wrong.
No routing means slow response
Leads sit in queues while competitors respond. Every hour costs conversions.
Can't trace spend to revenue
You know cost per lead but not cost per closed deal. Attribution is a mystery.
Complete revenue infrastructure from CRM setup to attribution.
- CRM object model and association rules
- Property naming convention and architecture
- Lifecycle stage framework (7 stages with clear criteria)
- Lead scoring model (Fit + Engagement)
- Lead routing logic with SLA automation
- Clay enrichment waterfall (85%+ email coverage)
- Attribution model setup (first/last/linear/custom)
- Data quality scorecard and audit schedule
- Integration architecture map
- Operational and strategic reporting dashboards
Timeline
4-8 weeks for full implementation
Every engagement includes weekly check-ins and a dedicated Slack channel for real-time communication.
Speed-to-Lead Impact
Every minute costs conversions. Proper routing is the difference.
<5 min
Baseline
5-30 min
-50% conversion
30-60 min
-75% conversion
>1 hour
-90% conversion
Data Quality Targets
90%
Contacts Completeness
Email, title, company association
85%
Companies Completeness
Industry, size, website
95%
Deals Completeness
Amount, stage, close date
The Infrastructure Stack
HSHubSpot Implementation
- • Object model and association architecture
- • Property schema with naming conventions
- • Lifecycle stages with clear criteria
- • Pipeline configuration
- • Workflow automation
CLClay Enrichment
- • 5-stage email waterfall (85%+ coverage)
- • Verification stack (<1% bounce)
- • Company and contact enrichment
- • Signal detection (funding, hiring, tech)
- • Credit optimization
RTRouting & Scoring
- • Lead scoring model (Fit + Engagement)
- • Round-robin or territory routing
- • SLA automation and alerts
- • Account assignment rules
- • Queue management
ATAttribution & Reporting
- • First/last/multi-touch models
- • Channel attribution to revenue
- • Pipeline and forecast dashboards
- • Activity and performance reports
- • Data quality scorecards
Ready to build the foundation?
Everything else works better when infrastructure works. Start here.