GTM Research
Your Best Customers Left a Trail
We find what was true about them before they bought, in a record anyone can check. Then we name every company that is true of today.
Get StartedA company that fits is not a company with the problem today.
Your list is a filter menu
Industry, headcount, title. So is everyone else who emails them.
Nothing on it is time-bound
A company that fits is not a company with the problem today.
Nobody can check it
If your first line cannot be verified, it reads as flattery.
Work backwards from the customers you already won
What you get
- ✓The thing that was true about your best customers before they bought
- ✓The public record where that shows up
- ✓Every company it is true of right now, named
- ✓What your competitors cannot say about it
- ✓A published brief on your market, before you commit to anything
One to two weeks. Here is one we published for a company we had never spoken to.
How Research Feeds the System
Every spoke strengthens the others. Here's how this service connects.
The fact that makes every account worth contacting
The questions your buyers actually ask
What the CRM has to be able to tell you apart by
Who replied, which rewrites the definition of fit
Frequently Asked Questions about ICP and lead-list research for B2B startups
Start from the customers you already won and find what was true about them before they bought, in a source anyone can check. That fact is the ICP. Firmographics only narrow it.
Build it from the public record, not a filter menu. Find the fact that proves a company has the problem you fix, then list every company it is true of today.
Tell us your market
We will go read the public record on it and show you what came back.